充分利用网络技术为顾客服务——网络营销的价值观及其实现

On the Conception of Value of Online Marketing and Its Realization

互联网技术在企业经营中的应用 ,创造了网络营销这一营销新方式 ,以及网络公关这一交往新形式。网络营销应当贯彻“以消费者为中心”的营销价值观 ,应该且能够充分利用网络公关实现企业与消费者之间的双向沟通 ,应当且能够有效利用网络技术为顾客提供高效、便利、优惠、超值的服务支持。

The use of internet technology in enterprise operations creates a new marketing form-online marketing,and a new form of intercourse-online public relation.Online marketing should carry out the marketing conception of value of focusing attention on the consumer,and should use online public relation to fully realize the mutual communication between enterprise and consumer,and should supply consumers the convenient and excellent service by the online technology.