摘要
随着人类环保意识日益增强，绿色营销已成为２１世纪世界市场的主潮流，为适应国际绿色浪潮，应分析制约我国企业绿色营销发展的因素，采取有力措施，积极推进绿色营销。
With the gradual realization of the importance of environmental protection, green marketing has been the mainstream of the 21st century world market. In order to fit in with this green tide, it is necessary to analyze factors restricting the development of green marketing of enterprises in our country and take strong and effective measures to promote green marketing.
出处
《安徽师范大学学报（社会科学版）》
2001年第2期209-213,219,共6页
Journal of Anhui Normal University(Hum.&Soc.Sci.)
基金
安徽省教委社会科学基金项目!(98100137)
