媒介即讯息:报纸新闻文体演变回顾

The Media Is Message :On the Development of Newspaper Styles

报纸新闻文体的演变过程 ,伴随着新的传播媒介的不断发明创新。每一次新的媒介的诞生 ,都给报纸新闻报道文体带来一场革命。电报与打字机“共同分享塑造新闻文体的荣誉” ,广播孕育了多样的报道文体 ,电视冲击波带来的是借鉴与创新。从传递简明的电讯到内容丰富的通讯特写 ,从报道“是什么”到解释“为什么” ,演变着的文体也不断演变着报道的内容。报纸新闻文体的演变过程 ,生动地诠释着麦克卢汉“媒介即讯息”这一著名命题。

Newspaper styles have continuously developed as a result of the continuous inventions and innovations of new media. Every new medium such as the telegram, typerwriter, radio and TV has caused a revolution in press report styles, from simple news bulletins to abundant correspondence, from reporting “what it is” to reporting “why it is as it stands”. The process of development of newspaper styles is a lively reflection of M.Mcluhan's conception “The media is message”.