摘要
将 Internet这一新兴媒体作为一种商业现象加以探讨。从消费决策角度分析网上营销的任务以评估网站的效率 ,提出建立企业商务网络以利用
This article discusses the Internet as a business phenomena, and analyses the on-web marketing objects from the view of consumer decision in order to value the efficiency of Web site. It also provides a frame of Chinese Enterprise Business Web, which can help to engage our enterprises in international electronic commerce.
出处
《系统工程理论方法应用》
1998年第4期75-78,共4页
Systems Engineering Theory·Methodology·Applications
