模糊聚类挖掘方法在电子商务中的应用

Mining Method of Fuzzy Clustering for Electronic Commerce

在分析模糊技术与聚类方法的基础上 ,利用模糊关系矩阵 ,给出了一种模糊聚类的方法 ,这种方法利用了模糊集合中的“最小 最大”运算关系·将该方法应用到具体电子商务平台的数据挖掘工作中 ,得到了可行性验证 ,从而为此技术在电子商务领域的广泛应用起到了示范作用·

Based on analysis of fuzzy theory and clustering method,a kind of fuzzy clustering method was presented using fuzzy relation matrix.This method uses the 'min max' algorithm relation of fuzzy set. The method was applied into data mining of electronic commerce on Web and the feasibility of data mining was tested by experiments successfully.