市场的营销管理

On the Marketing Management of the Market

投资建市场和投资办企业一样是一种经济行为。“空壳市场”的出现是其失败的直接表现。市场的兴衰有其复杂的内外原因 ,忽视营销管理层面的工作是目前一个带有一定普遍性的误区。营销管理的框架对市场的营销对象、营销组合以及营销环境分析、竞争与定位等方面作了初步分析。

Both investment in a market and investment in an enterprise are economic activities.The emergence of a shell market is the result of a failed investment in the market.Many factors,both internal and external,contribute to the ups and downs of a market.The common misunderstanding is the neglect of marketing management. In this article,the frame of marketing management is used to analyse the object,constitution and environment of marketing,competition and orientation.