摘要
研究了企业在营销信息网络环境下渗透型产品营销策略的调整和模拟过程 .针对营销策略调整提出了采用Agent技术和模糊反馈控制技术集成化的方法 ,给出了该集成化方法的工作原理和实现思路 .还给出基于Agent的企业商品调拨计划系统 ,包括商品调拨计划的生成过程和Agent的内容的构造方法 .
The process of rescheduling and simulation of permeability production marketing strategy is studied under the network of marketing information. For rescheduling the marketing strategy, a hybrid method of Agent and fuzzy feedback control, namely fuzzy rescheduling simulation feedback system is developed and studied. The theories of the system and implementing route are presented. The Agent based system for marketing communication plan including generating process and Agent's content is developed and studied.
出处
《华中科技大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2001年第5期41-42,共2页
Journal of Huazhong University of Science and Technology(Natural Science Edition)
基金
湖北省重点科技计划资助项目 (992P0 119
2 0 0 0 1P0 12 4)
