上海部分居民对保健食品的知识、态度和消费行为的调查

A Survey of Part of Residents in Shanghai on Their Knowledge,Attitude and Consuming Practice concerning Health Food

目的 旨在探讨影响保健食品发展的有关因素 ,正确引导保健食品的开发和消费。方法 采用随机抽样方法抽取 1114名保健食品消费者进行有关保健食品的知识、态度和消费行为的问卷调查。结果 消费者获得保健食品知识主要来自于广播电视和报刊杂志 ,分别为 83.3%和 6 1.7% ;42 .7%消费者在 1999年购买保健食品的费用在 2 0 0～ 5 0 0元。结论 采取有效措施普及营养保健知识 。

Objective In order to research influence factor of health food developing and guide correctly the developing and consuming of health food.Method 1 114 consumers were under investigation using random sampling method, a standard questionaire about Knowledge Attitude Practice(K-A-P) of health food.Results 83.3% and 61.7% consumers selected broadcast television,newspapers and magazine as their main sources to obtain health food knowledge. 42.7 % consumer paid for health food between 200～500 Yuan last year.Conclusion Certain effective measures should be taken to train consumers on knowledge about health and nutrition. Legal management of market of health food should be emphasized.