管理会计在营销管理中的应用

An application of management accounting to marketing management

在分析了管理会计在营销管理中应用的必要性和可能性的基础上 ,阐述了管理会计在营销管理中应用的基本内容 。

On analysing necessity and possibility of the application of the management accounting to the market management,this article expounds the basic content of the management accounting in the market management and raises the concrete measures to impel the application of the management accounting to the marketing management.