浅谈旅游景点共享城市商务散客市场——以佛山市为例

AN INITIAL DISCUSSION ON THE SHARING OF THE MARKET OF BUSINESS INDEPENDENT TOURISTS BY THE SCENIC SPOTS ——A Case Study of Foshan City

对广东佛山市旅游市场的调查研究表明 ,景点旅游者市场与酒店旅游者市场存有着差异 ,景点未能共享酒店的商务旅游者市场。文中从分析如何引导旅游者实现决策行为入手 ,探讨佛山市的商务散客未能实现观光决策行为的原因及其实现观光行为的可能性 ,并提出实现城市商务旅游者观光决策行为 。

The results of the research on the tourist market of Foshan City show that there is difference between the market of scenic spot and the market of hotel. Parts of the business tourists who stay at the hotel haveYn′t been to the scenic spots of the city. It means that the scenic spots of the city haveYn′t shared the market of business tourists. According to the market survey, it is found that excluding those who doYn′t have recreation time, the main reason why the business independent tourists of Foshan City woYn′t go to the scenic spots is lacking of information of the scenic spots. The analysis of the way how tourists make sightseeing decision and the characters of the business independent tourists of Foshan proves the possibility of leading them to the scenic spots. It is suggested that the scenic spots of the city should energetically attract the business independent tourists. Some measures for that purpose are put forward.