“汤之乡”——丰顺县的旅游发展思路

THE HOME OF HOT SPRING ——THE THINKING ON FOSTERING TOURISM IN FENGSHUN COUNTY

广东省丰顺县是一个经济欠发达的山区县 ,旅游业发展处于起步阶段。文中认为丰顺县发展旅游业宜发挥后发优势 ,利用其丰富的地热资源“汤” ,树立“汤之乡、汤之旅”的旅游地形象 ,推出以“汤之乡”为统一品牌的系列温泉旅游产品———洗汤、泡汤 ,赏汤、玩汤 ,食汤 ,以吸引潮汕和梅县以及深圳等地区的游客。

Fengshun County, located in the northeast of Guangdong Province is characterized by its high average elevation (the highest in the eastern part of Guangdong), the mountainous and hilly land, and the numerous hot springs and waterfalls. Both Chaoshan culture and Kejia (Hakka) culture infiltrate into its cultural background. This mountainous county, however, is less developed in its economy; the tourism is just on its taking off. To foster its tourism, the county should make the most of its geothermal resource——hot springs to create images of the Home of Hot Spring and the Tour of Hot Spring. A whole set of hot-spring touring products branded as “Home of Hot Spring”, such as “to wash in hot spring ”, “to steep in hot spring”, “to enjoy hot spring” and “to taste hot spring food”, should be introduced, so as to attract the visitors from Chaoshan , Meizhou, Shenzhen, and other places in the province.