摘要
介绍了可持续发展及绿色营销的理念和特点 ,分析了企业开展绿色营销的外在要求和内在原因 ,指出绿色营销是现代企业发展战略的必然选择 。
The concept and characters of sustainable development and green marketing were introduced. The inherent and external causes for modern enterprises to take green marketing were analyzed. It was pointed out that green marketing was the rational choice for the development strategy of modern enterprises. The countermeasures for modern enterprises to implement green marketing were also explored.
出处
《湖北农学院学报》
2001年第3期257-260,共4页
Journal of Hubei Agricultural College
