摘要
入世”对我国名牌企业而言 ,更多地意味着挑战和危机 ,而实行营销创新是应对挑战的战略选择。文章从营销观念创新、产品创新、市场创新、营销方式创新、营销组织创新、营销机制创新等方面具体分析了创新策略体系 。
The entrance of WTO means even more the challenge and crisis to the famous brand enterprises of China.And marketing creation and innovation is a strategic choice to meet the challenge.This paper makes a concrete malysis of the creation tactic system form the creation of selling ideas,product,modes of marketing,marketing organization,marketing mechanism.It provides a completely new thinking for the famous enterprises of China to be internationaliztion.
