建立现代企业营销渠道管理 有效运行机制研究

Studying on Establishing Modern business Marketing channel management the most effective Operation mechanism

针对当前市场营销渠道系统存在的主要问题及原因，论述其系统管理方式和渠道系统成员的管理行为，提出建立营销渠道管理有效运行机制的主要措施．其成果为现代工商企业营销渠道管理提供科学的决策依据，具有重要的现实指导意义．

This article has discussed the major problems and becauses that marketing channel system has appeared in the fact, marketing channel system management approach and channel system personnel' s management behavior has been discussed, major measurements that established marketing channel man- agement the most effective operation mechanism have been formated. lt's success requires that fact's func- tion has been described by the science decisions for modern enterprise business marketing channel manage- ment,