民营企业投资旅游产业行为初探

Initial Research on the Investment Trend in Tourism Industry by Civil-run Corporations

随着民营企业投资旅游产业热情的不断高涨 ,其对旅游产业发展起到日益重要的作用 ,其中以浙江省民营企业最为典型。以浙江省民营企业为例 ,对民营企业投资旅游业的背景、现状。

The civil-run corporations begin to play a more and more important role in tourism development with their uprising enthusiasm of investing in tourism industry. As the situation is most typical in Zhejiang Province, this article takes it as the example to illustrate the background and the current situation of this remarkable tide. Furthermore, this article tries to analyze the existing problems and predict the future trend.