旅游信息搜索行为的模型建构及其检验研究

The Model Construction and Research Checking of Hunting Behavior in Tourism Information

围绕旅游信息搜索策略与搜索的可能性、旅游者的个性特征以及搜索行为的产出性之间的关系建构一种旅游信息搜索行为模型 ,进而利用对休闲旅游者实施的大面积的问卷调查所得到的数据检验了有关的理论假设。研究发现 ,旅游信息搜索策略反映着旅游者对各种类型和不同数量的休闲旅游信息资源所进行的一种动态的加工过程及其相应的结果。

This paper constitutes a kind of hunting behavior model in tourism information about the relationship between hunting strategy and possibility of tourism and the tourist characteristic and the possibility of hunting outcome. And utilizing the data which are collectd through a wide range of questionnaire, we testify the theory hypothesis. According to our research, hunting strategy of tourism information reflects a sort of dynamic process of various and multiple leisure tourism information that are carried on by the tourist and its corresponding results.