汽车企业营销过程的质量控制探讨

Probe on quality control in the process of marketing for auto enterprise

通过分析营销过程的质量要素，提出了一些新的质量管理理念和观点，从而探讨营销过程质量控制的策略和方法。

Many new thoughts and views to quality management are pointed out by way of analysis of quality factors in the process of marketing. At same time,its countermeasures are discussed.