摘要
特许经营是一种现代商业形式 ,它的实质是专利、商标、专有技术等无形资产的知识产权的转让。特许经营传入我国为时不久 ,但发展迅速 ,因为它具备不少独特的优势。但从总体上看 ,我国的特许经营还只是处于起步阶段 ,尚存在不少有待解决的问题。
Franchise management is a kind of modern form of commerce. Its essence is the transfer of knowledge property right of incorporeal assets such as the patent, trademark and special technology. Franchise management develops rapidly in China because of its distinctive advantages. But on the whole, the development of franchise management in China is still in the beginning stage now and there are many problems in it to be solved.
出处
《南京经济学院学报》
2001年第2期1-6,共6页
Journal of Nanjing University of Economics
关键词
特许经营
知识产权
连锁企业
无形资产
中国
franchise management
knowledge property right
chain enterprises
incorporeal assets
