浙江省体育彩票市场现状分析及对策

An Analysis of the Status Quo of the Sports Lottery Market in Zhejiang Province and the Countermeasures

体育彩票业是我国体育产业中发展得最快的行业之一 ,其收益对我国体育事业的发展有重要的作用。此文以浙江省体育彩票市场为研究对象 ,通过对浙江省体育彩票消费群体的特征、消费动机、影响消费的因素等分析 ,按照消费心理学、市场营销学、经济学等理论 ,针对浙江省体育彩票市场存在的问题 。

Sports lottery is one of the fastest developing trades in our sports industry, its proceeds plays an important role in the development of our sports deed. With the sports lottery market in Zhejiang province as the study object, the features of the consuming group, the consumping motivation and the factors that affect the consumption are analyzed. According to the theories of consuming psychology, marketing and economy etc., this article presents the tactics in the development of the sports lottery trade as far as the problems in Zhejiang province are concerned.\;