对技术创新推动彩电产业结构调整的思考

Technological Innovations Impels Color Televisions Industrial Structural Regulations

彩电市场竞争中洋彩电采用“技术领先”策略占据技术制高点 ,国产彩电采用“技术适宜”策略占领了市场主体。国产彩电在品牌市场份额竞争的“价格大战”中展开库存调整、价格调整、生产调整、技术调整。应深入进行技术战略调整 ,把“技术适宜”策略调整为“技术创新”战略。通过观念创新、技术创新、管理创新推动彩电产业结构调整 ,获得彩电市场技术优势 ,提升国际市场竞争力。

In the competition of color televisions market, foreign enterprises apply the policies of advanced technologies to occupy technological advantage, domestic products have occupied the main body of the market with the policies of appropriate technologies. Domestic enterprises carry out adjustment in deposit, price, production and technology to get more marketable portion in price campaign. With technological strategy gradually regulated, the strategy of appropriate technologies should be regulated to the strategy of technological innovation. Innovational applications in the price, technologies and management impel color televisions industrial structural regulations ,occupy technological advantage in color televisions market and elevate the kernel competitive power in international market.