对企业营销的再思考

On Enterprise Markeing's Rethinking

新经济的出现 ,对世界经济的发展产生了巨大的影响 ,面对新经济时代的到来 ,我国企业如何适应变化 ,开展积极的营销活动 ,尽可能多地从中受益 ,是一个亟待解决的问题。为此 ,应加快产业结构调整 ,为企业营销创造条件 ;加快市场体系的建设与完善 ,为企业营销提供保障 ;加速企业提高技术创新能力 ,为企业营销提供动力 ;加速营销网络的基础建设 ,为企业营销提供工具 ;加快提高企业营销管理能力和加快企业间的物流网络建设。

the appearance of new economy has great effects on the global economic development. In the new economy era, Chinese enterprises are facing the problems such as how to adapt to the new situation, how to be actively engaged in marketing activities and benefit from be new economic changes. creating favorable conditions for the enterprise marketing by expediting the adjustment to the industry structure. offering necessary guarantee for the enterprise marketing ty forming and perfecting the market system. providing the new engine for the enterprise marketing through the promotion and innovation of the technology. having easy access to and a solid basis for the enterprise marketing ty the quick establishment of marketing net. promoting the management on the enterprise marketing and eatablishing the distribution net among the enterprises.