造就自我的企业文化

Bring up the Self Enterprise Culture

论述了要造就自我的企业文化 ,就要努力去造就光辉的企业立体形象 ,即 :企业的物质形象、精神形象及行为形象。并应以此作为企业文化的战略目标 ,以抓复合名牌效应为战术原则。

The brilliant many-sided enterprise image,such as the matter image,the spirit image and behavior image and so on,should be set up to bring up the Self Enterprise culture.The Self Enterprese Culture is one of the strategy goals of enterprise.The tactical principle is to grasp the effect of well-know brand.