摘要
结合现代管理信息系统理论、计算机建模技术、信息管理技术以及我国汽车 (零部件 )营销的业务管理实务 ,提出了一种基于C S模式的汽车 (零部件 )营销MIS模型 ,为解决汽车 (零部件 )企业中存在的信息传递滞后、信息提取方式原始、信息入口重复导致信息不一致以及由此产生的市场预测不准确、市场反应速度慢等问题提供了一种可行的低成本解决方案 ,并基于此模型成功地为某汽车企业销售公司开发出企业级MIS ,使该企业的信息流能实时监控物流、资金流 ,并促进了企业组织流与商流的再造与重组 ,节省了企业的非生产性经营成本 ,提高了对市场把握的准确性 ,为企业创造了良好的经济效益。
A marketing MIS(Management Information System) based on client/server is developed for automobiles/automobile parts by using the theory of MIS, computer modeling technology, information management technology and marketing practice in China. This system consists of 11 subsystems: plan and order, physical distribution, finance management and risk control, the expenditure squaring of quality warrant and its supervision, the dynamic supervision of product quality, the sales of the parts, market forecasting, market decision making , the interior management of enterprises. This marketing MIS is successfully applied in a large automobile company. The material flow and the finance flow are monitored and controlled constantly through the information flow, the marketing business and the commercial flow are improved, and the cost of non production is reduced.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2001年第2期36-39,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
