浅谈企业营销战略的创新

A Brief Discussion on Marketing Strategic Innovation

知识经济时代的到来 ,对企业的营销实践将产生重要的影响 :未来经济全球化 ,市场国际化 ;高技术产业和服务业比重攀升 ;网络化渠道及产销关系的变革 ;知识产权保护意识增强 ;全社会重视知识和人才。为了迎接知识经济时代 ,企业今后应重点从营销战备思想和营销战略目标两个方面进行营销战略创新 ,调整自己的产品结构 ,规划自己的发展方向 ,确定自己的营销战略方位 。

The strategiy of enterprises marketing will be influenced greatly in the age of knowledge economy:with tendency of economcic globalization and market internationlization in the future;the increasing rate of high tech industries and service industries;the innovation of sales network and producing society pay more attention to knowledge and talents.The enterprises should give emphasis to innovate(the two side of)marketing strategic decision and marketing objective in order to meet the age of knowledge economy,adjusting their own direction of development,establishing own position in the marketing strategy,establishing the basis of sustainable development for the enterprises in the future.