摘要
连云港市的旅游客源市场具有国内客源为主 ,季节变化明显 ,市场消费构成以交通、食宿为主 ,来连目的以度假旅游为主等特点。为开拓连云港市的客源市场 ,根据调查分析 ,提出五条建议 :树立鲜明的旅游形象 ;大力开展宣传促销 ;加强地区域开发 ,构筑旅游大市场 ;开发度假产品 ,调整消费结构 ;改善旅游环境。
Lian Yungang's tourism is characterised by a domestic majority and a distinct change of seasons. Its market consumption mainly consists of transport and accommodation expenditure. To enjoy holidays here is a main purpose of travelling. On the basis of research and analysis, five proposals are offered to expand tourist market for this city. They are: To erect a bright tourism image; To publicize vigorously to attract tourists;To promote the local development and for a big tourism market; To develop the holiday products and readjust the consumption structure; To improve the tourism environment.
关键词
旅游
客源市场
连云港市
tourism
the market of tourists' sources
Lianyungang.
