摘要
在基于品牌的竞争市场中，品牌管理的效率直接决定着企业的竞争力。介绍了品牌的内在价值特征及其创造和维护方式。
In the competitive market based on brands,the management efficiency of brands directly decides the competitive capability of enterprises.This paper introduces the inner value features of brands and the mode of its creation and maintenance.
出处
《科技进步与对策》
北大核心
2001年第6期89-90,共2页
Science & Technology Progress and Policy
