国内企业公关四大误区浅谈

Elementary Introduction to the Four Faults of Public Relations in Domestic Enterprise

公共关系在企业管理中举足轻重。当前 ,国内企业公关存在着四大误区 ,即人云亦云、盲目策划、目光短浅、寻租等。这些案例对国内企业搞好公共关系提供了一个有价值的启示。

Public relations are important in the enterprise management.This article points out the four faults of public relations in domestic enterpries such as echoing the views of others;planing blindly;shortsighted and rent seeking.These cases will supply a valuable enlightenment to developing China enterprise public relations.