略论中国电影生存所面对的问题

Several Issues on China's movie

中国电影在迎接WTO的挑战面前 ,首先要面对严峻的生存发展问题 ,对艺术与商业的把握不能偏颇。商业因素如票房、环境、档期、票价、宣传策划等已经具有重要意义 ,轻视它只能导致电影的衰亡。电影的艺术质量是生存发展的内在因素 ,艺术应当通过票房实现它的价值 ,但艺术不能等同于商业 ,商业左右一切的后果就可能没有了商业收益。商业票房的本质意义是认可艺术创造 ,艺术创造是主体 ,只有独特的艺术创造性使中国电影走出一条民族之路 ,才能抵抗强大的好莱坞 ,也才有可能赢得票房。艺术没有地位 。

China's movie is severely threatened by Western film industry.The key of survival and development of China's movie lies in correctly handle the relationship between art and commerce. Art and commerce is a unity of opposites, we should lay equal emphasis on those two aspects . On one hand neglecting commerce will result in decline of China movie, but much attaching too importance to commerce also.On the other hand , artistic creation is the subject of movie. Only unique artistic style can help China movie get out of predicament and will win ticket office.