产品的顾客价值及需求强度分析

ANALYSIS OF CUSTOMER'S VALUE AND DEMAND INTENSITY OF PRODUCT

价值分析包括设计价值和顾客价值两个方面。通过定量分析 ,首次构造了顾客价值的数学表达式 ,并以此为基础 ,探讨了市场需求与产品设计及商品化的联系 ,建立了需求强度模型。最后 。

Value analysis consists of two aspects,design value and customers value.At the beginning of this paper,the mathematical expression of customers value is formed for the first time.And then based on it,the relationship among the market demand,product design and commercializing is discussed,and a model of demand intensity is established.Finally,a decision method of the direction in enterprises product design is put forward.