网络营销对企业经营活动的影响

On-line Merchandising Influence to Enterprise Marketing Activity

随着现代信息技术在营销上的应用 ,企业传统的营销方式 ,诸如市场调研、产品策略、价格策略、销售渠道、促销活动等必将发生变化。网络营销对企业销售工作、对消费者的消费行为将产生重大影响。传统营销与网络营销工作具有很好的兼容性和互补性。

With the application of modern information technology in marketing, changes will take place in the traditional marketing of enterprise, such as market investigation, produce,price,commodity circulation, and promotion. Marketing on-line will affect enterprise's marketing and the behavior of customer. The marketing On-line , which is caused by science technology, and traditional marketing have compatibility and complementarity.