论知识经济与绿色营销

Knowledge Economy and Green Marketing

20世纪下半叶兴起的新技术浪潮一浪高过一浪 ,正将人类社会推向一个全新的时代———知识经济时代。我国企业营销要迎接知识经济的挑战 ,必须实行营销创新 ,而绿色营销是企业营销创新的一个方面 ,同时知识经济又为绿色营销提供了物质基础和技术支持 ,因此我国企业要大力推行绿色营销 ,迎接知识经济时代的挑战。

By the last decades of the twentieth century,newly arisen new-tech tides have been pushing the human society into a new era--knowledge economy era.In order to meet the challenge of the knowledge economy,our native enterprises must innovate marketing systems,while green marketing is just one aspect of the innovation for the enterprises,meanwhile,knowledge economy provide physical basis and technology support for the green marketing as well.Therefore green marketing should be promoted in our country so as to meet the challenge of knowledge economy.