摘要
在网络经济中，信息产品具有高固定成本、低边际成本、对其评价差别较大、是经验产品等特征。使信息产品在网络经济中的价值得以最大化的策略是，利用信息捆绑介绍产品、建立联盟以引发反馈、建立庞大的安装基础和利用先发优势使信息产品的价值不断增值等。
In network economy, information product possesses thc feature that production is a high fixed cost and a low maxgin cost. The tactics to maximize information product value in network economy is to use the information bundling to intro- duce the products, set up the alliance to introduce the feed-back, set up a huge installation base and utilize the advancing transfer supenonty to increase continuously the information product value and etc.
出处
《汽车工业研究》
2001年第8期20-22,共3页
Auto Industry Research
