基于特征的商品分类模型及电子商务策略研究

Classification Model of Merchandise Based on Its Characteristics and Electronic Business Development Strategies

按商品的购买特征、形式特征对商品进行分类 ,建立商品分类概念模型 .以此模型为基础 ,结合商品的市场环境 ,分析了各类商品的电子商务可行性 ,探讨企业现阶段电子商务发展策略 .对企业发展电子商务以及开展电子商务研究有一定参考价值 .

Based on the purchasing characteristic and form characteristic of merchandise, a classification model of merchandise is set up. The feasibility of the electronic business of each kind of merchandise is analyzed based on that model and the marketing environment of merchandise. And the development strategies of electronic business for enterprises are discussed.