摘要
女性消费群体在市场购物活动中扮演着重要角色 ,有着特别重要的影响和作用。
The female customers play an important role and have a special influence in the market purchasing.The advertisement tactic of commodity packing should try to accord with their phychology.
出处
《株洲工学院学报》
2001年第2期9-11,共3页
Journal of Zhuzhou Institute of Technology