CIS与品牌战略

CIS and Brand Strategy

策划导入CIS ,实施品牌战略 ,是现代经济对企业运作及其产品经营的必然要求 ;是我国企业及其产品从根本上进入市场竞争 ,走向国际竞争的有效举措。因此 ,必须树立产品包装设计新理念———“品牌战略”的设计。不仅要对产品的外在形象进行设计 ,还应对“品牌性格”进行设计 ,使其在众多的同类产品中脱颖而出。

The introduction of CIS and brand strategy into business management can help satisfy modern economy's requirements and srengthen China's enterprises and their products in the competition in international markets.It is therefore necessary to build up new packaging design ideas——designing of brand strategy.Packaging designing shouldn't stop only at the appearances of products but should step further into their brand personalities so as to make the products stand out against their likes.