全球化时代的中国公共关系

Public Relations of China in Globali zation Times

市场的全球化促使公共关系走向全球化。根据中国公共关系市场的特点与发展趋势,全球化时代中国公共关系的发展对策是:全球化策略,本土化执行;以信誉为中心的公众策略;穿越中华文化的传播;走进管理决策层;以多元化的传播策略影响多样化的公众以及选择良好的合作伙伴。

Market globalization promotes the g lobalization of public relations.According to the market characteristics and develop-mental tendency of China,The develo pmental countermeasures of Chinese public relations is that globalization strategy should be carried out at local state,credit should be treated as core affairs,and be integrate d into Chinese culture and go into man agement classes.propagation strategy should affect the multi -le vel public.