摘要
网络营销在我国的顺利发展 ,依赖于营销理念的变革。因此 ,必须充分认识网络营销的优势及特点 ,增强网络竞争意识 。
The smooth development of network marketing relies on the change of marketing opinions. We must fully understand the advantages and characteristics of network marketing, strengthen the consciousness of network competition, modern marketing and global marketing.
出处
《山西财经大学学报》
北大核心
2001年第4期51-52,共2页
Journal of Shanxi University of Finance and Economics
关键词
网络营销
特点
营销理念
电子商务
发展
network marketing
characteristics
change of marketing opinions