中间商品牌的开发价值及策略

On the value and tactics of the development of middleman brands

开发中间商品牌有助于企业实施灵活的价格与促销策略 ,增加商业利润 ,减少单位商品促销费用 ,发展连锁经营。我们可以从开发主体构成、开发范围、操作方式上根据其不同于制造商品牌的特殊性运用其开发策略。

The development of middleman brands can be helpful for firms to carry out flexible price and promotion tactics, increase profit, reduce promotion cost per unit and enhance chaining operation. The article discusses the constitution of the developers and the scope and ways of middleman brands; furthermore, it stresses that middleman brands are much more different from manufacturers brands and this should be taken into account seriously when set the development tactics.