摘要
西部大开发战略的实施给西部旅游业的发展带来了活力 ,要想让西部旅游业在新一轮发展中大有作为 ,带动西部经济腾飞 ,必须认真研究制定西部旅游业营销战略 ,加快发展综合性旅游集团 ,加大旅游产品开发力度 ,加大促销投入 ,采用高新技术进行市场营销 ,建立深度分销体系。
Implementation of the policy of developing western regions is of great benefit to tourism of West China If tourism of West China want to gain still greater success in a new wheel of development, we should make a serious study of marketing strategy planning-speed up developing integrated tourism companies,enhance developing tourism product,increase investment of promotion and establish comprehensive distribution systems.
出处
《财经问题研究》
CSSCI
北大核心
2001年第10期54-56,共3页
Research On Financial and Economic Issues
