企业如何培育忠诚顾客

On Loyal Customer Cultivation

当今社会 ,买方市场已然形成 ,顾客由被动变为主动 ,地位与作用日显突出 ,在这种形势下 ,提升顾客满意度 ,培育忠诚顾客 ,日益成为企业的核心任务。本文对顾客满意与顾客忠诚的意义、培育忠诚顾客的途径进行探讨 ,以期对企业能有所启发。

Customers are more and more important with the forming of the buyers' market.How to improve customer's satisfaction and cultivate loyal customers becomes the major task for businesses.The research in this field is made in the paper.