中国汽车产品出口非洲目标市场的确定──AHP模型在国际市场定位中的运用

Define of Chinese Motor Products in African Market

本文运用层次分析法（ＡＨＰ）分析了影响中国汽车产品出口非洲市场竞争力的主要因素，确定了中国汽车产品出口非洲的目标市场，为我国汽车工业进一步开拓非洲汽车市场提供了科学决策的依据，对我国汽车出口企业和主管部门科学决策具有一定的参考意义和实际应用价值。

This paper analyses major factors of influencing the competitive capabi lity of Chinese motor products in African market by AHP and defines the target markets o f Chinese automobile enterprises in African market,which brings out scientific decision making basis of further developing African markets. It has some guiding functions and practical value for the motor exporting enterprises and government to make scientific decision.