西方汽车企业定价目标分析

The Study on the Pricing Objective in the West Automobile Enterprise

本文对西方汽车企业根据其产品特征、市场环境、竞争地位等因素具体选择汽车产品的定价目标进行了全面分析论证。

There are four type pricing objectives in the west automobile enterprise, and chosen stituation of every type is comprehensively analysed in product feature, market environment.