走出广告教学中的误区

Walk out of the Error Areas in Advertisement Teaching

本文从广告与美术的创作动机、功能等方面入手进行深入分析 ,结合市场经济的特点及广告教学经验 。

Starting from the deep analysis on creating motives and functions of advertisement and art and connecting with the features of market economy and the experiences of advertisement teaching,this paper expounds the indispensable function of the basic theory course of advertisement in the teaching and studying of advertisement speciality.