摘要
在不同的传播活动中 ,受众的心理特征是一个值得关注的问题 ,本文正是基于这一认识 ,选择了新闻传播和文学传播两种类型 ,从传播活动的真实性和时效性 ,受众的目的和需要等方面 ,比较分析了这两种传播活动过程中受众心理的不同。
In mass media the psychological feature of the receivers is worth notice. Based on this, the paper illustrates the difference between the psychologies of the receivers of news and literature in terms of the authenticity and the effectiveness in time of mass media and the object and need of the receivers.
