摘要
商品社会的今天 ,商家越来越注重宣传 ,广告的制作也变得非常重要 ,而修辞手法在广告中的运用,既丰富了语言的能力和表达的效果 ,又能引起读者情感的联想 ,准确地宣传商品的特点 ,从而达到宣传、推销的目的。
In today's commercial society, manufacturers pay more and more attention to make their products popularized. Advertising is thus becoming very important. The rhetorical devices in advertisements enrich the language and achieve the effectiveness as well. It also evokes readers' emotional association, exactly interprets the characteristics of products and serves the purpose of sales promotion.
出处
《广东商学院学报》
2001年第3期93-96,共4页
Journal of Guangdong University of Business Studies
关键词
修辞
比喻
双关
拟人
排比
夸张
押韵
英语广告
figure of speech, pun, personification, parallelism, hyperbole , rhyme
