摘要
政府的形象塑造有赖于行政公共关系活动 ,因此 ,必须加大政府公关力度。政府公关的特性决定着政府形象的基本定位 ,即民主、公正、廉洁、高效、法治。政府公关活动应围绕“公众第一”、“信息传播”和“行政公开”等展开。
The image of the government is based on administrative public relation activities, which should be promoted therefore And the basic orientation of the government image is decided by the features of the administrative public relations That is: democracy, justness, honesty, efficiency and ruling according to law The administrative activities should be carried out around the masses first, ‘information propagation, and the opening up of the administration
出处
《广州市财贸管理干部学院学报》
2001年第2期59-61,70,共4页
Journal of Guangzhou Finance & Trade Management Institute