跨国传媒集团发展的新趋势及其影响

The New Trends of the International Media Corporation and its Influences

本文着重介绍跨国传媒集团发展新趋势及其带来的影响 ,以使人们增进对其的了解。文章围绕三个方面展开论述 :日益强劲的全球化趋势、经营管理重于采写编评。

The paper introduces the new trends of the international media corporation and the influences it brought about. Three main points are included:ever increasing globalization trends; the management's importance over news technology, its close ties with the internet.