广告传播的消极功能

Negative Function of Advertisement Propagation

广告传播是具有二重功能的传播活动。它具有巨大的经济、个人、社会方面的积极功能，又具有一定的消极功能。广告传播的消极功能主要有传播虚假信息、污染环境，强化享乐、误导儿童，诉求失当、诱发恐惧，媚俗跟风、传播低俗信息，消解文化、助长模仿抄袭等几个方面。

Advertisement propagation has dual functions. It possesses huge active economic, personal and social functions; meanwhile, it plays a negative role: carrying false informa- tion, polluting the environment, stressing luxury, misleading children, causing terror, and promoting vulgarities.