观念竞争与市场竞争

Concept Competition and Market competition

指出现代企业之间的竞争既包括产品 (实物 )的竞争 ,也包括观念的竞争 ,现实残酷的竞争要求企业重视观念竞争 ,即要求企业根据市场需求的变化及时地转变自己的观念 ,努力培养消费者对自己品牌的认同感 ;而企业对观念竞争的日益重视 ,又加剧了原本激烈的市场竞争 ,使得市场竞争进一步无形化。可见 ,市场竞争与观念竞争是密不可分的 ,而两者之间相互依赖相互作用的关系促使企业必须将环境、自身优劣势和竞争对手三者结合起来 ,制定适应竞争要求的战略模型。

The paper points out that the competition among contemporary companies includes not only the product (physical) competition but the concept competition as well. The cruel competition has compelled companies to pay more attention to concept competition,that is ,to require the enterprises to change their ideas in time according to the variation of the demands of the market and make their efforts to foster the customer's recognition feeling of their products.Meanwhile,the increasing attention directed by the enterprises intensifies the originally sharp market competition,thus enabling the market to be further intangible,It can be seen that the market competition and concept competition are interwoven colsely.The relation of interdependence and interaction between them has forced the enterprises to bring into comprehensive consideration the environment,advantages and disadvantages of their own,and the competition veers and make the strategic model adopted to the competition requirements.