河南农村消费市场面临的问题与对策

Henan province's consumption market's problem and strategy

河南农村消费市场的主要问题表现在 :消费市场不健全、消费模式单一、消费不合理、消费水平不高 ,且不平衡。消费不足的原因是农民的消费观念相对滞后 ,农民收入增幅趋缓 ,农村基础设施薄弱 ,农民负担严重 ,农村消费环境欠佳 ,适农产品有效供给不足 ,农村市场体系不健全。为此 ,必须引导农民树立正确的消费观念 ;研究农民需求 ,把握农村市场特点 ,制定适度的消费战略 ;增加农民收入 ,减轻农民负担 ,调整商品结构 ,完善社会保障体系 ;改善农村消费环境 ,加大农村市场建设和管理 。

Henan province's rural consumption market have many problems,for example,consumption market is incomplete,consumption structure monotonous,consumption behavior not rational,consumption level low and unblanced.Many causes result in consumption lackage,such as,increment of peasant's income is slow,countryside's infrastructure weak,peasant's burden heavy,rural consumption circumstance not optimal,effective supply of product suitable to countryside insufficient.Hereforce ,strategy includes:lead peasant to establish true consumption view;research on peasant's demand ,get knowledge of rural market's character,make modest consumption strategy;increase peasant's income ,adjust commodity structure ,fulfill society security system;improve rural consumption surroundings,attach importance to the construction and management of rural market,step the pace of small town's construction.